A Landing Page Is The 2nd Step In Your Sales Funnel
After you have optimized your ad with the right audience, picture and headline and are getting people to click on your ad, you now need to optimize your landing page.
This is where the rubber meets the road and you start collecting email addresses. Without an email address all the time and money you have spent on advertising and setting up your sales funnel is worthless.
A good landing page should convert at 20-30%. That means out of 100 people that click on your ad, 20 to 30 of them should be giving you their email address.
The Landing Page Structure
A landing page should be setup in a way that has a natural flow. Your audience should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:
- Attention grabbing headline
- Define their problem
- You solution
- Customer testimonials
- Final call to action
While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.
Create An Attention Grabbing Headline
One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.
Define Their Problem
The sub heading should hint at several problems or issues that your product or service can solve.
You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.
After presenting the problems, you then explain the benefits of your product or service. You’re explaining how your product can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 3 benefits.
Include Customer Testimonials
Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.
This is very important and generally has a big impact on how well your landing page converts.
Call To Action
You finish your landing page with a strong call to action.
Your call to action (CTA) is going to be the reason they are going to optin to your email box. Your CTA could be a free ebook or a special informative video that they need to watch that can solve their problem.
The better the call to action (CTA) the more likely they will give you their email address.
The CTA needs to be very clear meaning they need to know exactly where to enter their email address and exactly which button to press to submit the info. I’ve used large arrows pointing to the optin box with good success.
My call to action to you… Click the ‘Learn More’ button on this page to learn about my 21-Step System to financial freedom.
Or click the button below.